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U.S. Consumer Confidence remains stable despite the Silicon Valley Bank failure
While sentiment remains in line with early March, Expectations have been slightly damaged
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Mapping the journey to sustainable pack: What consumers want
A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint.
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Tom Juetten joins Ipsos U.S. Innovation as Executive Vice President
Juetten to lead Ipsos’ Innovation practice in North America
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Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.
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Twenty years after the invasion of Iraq, few feel the war has made America safer
Separately, the Axios/Ipsos Two Americas Index finds that most Americans oppose a “national divorce”
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Half of Americans Support Government Bailouts of Banks
Americans are confident in their individual banks, but are split on support of bank bailouts by the government.
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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what Americans think, according to Ipsos research.
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The dark side of electric vehicles
How electrification has the potential to undo decades of improvements in auto customer experience
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Two in five Americans plan to watch the Oscars
But the same amount say they have never seen the nominated films
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.