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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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American Opinion on Military Intervention in Iran
While most Americans see Iran as a potential security threat, they are not in favor of a preemptive strike on Iranian military interests
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The Future of Gender is Increasingly Nonbinary
New Report Explores Public Opinion, Marketing and Business in the Gender Spectrum
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Every Impeachment Is a Singular Event
Investigating the evolution of public opinion on impeachment from Nixon to Trump on the eve of the full House votes on two articles of impeachment.
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Personalized Marketing With Behavioral Science
We use behavioral science to help clients accomplish three things. Find out what they are.
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Americans Are Beginning to Care More About Climate Change. Why?
Extreme weather events are the most persuasive argument for climate change, according to a new Ipsos poll.
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Cliff's Take: Where the Rubber Meets the Road
How have perceptions of gender roles changed in the United States over the past five decades?
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Future of the world order: How do you view the U.S. and China’s influence?
People divided over whether they should follow the U.S.’s or China’s economic & political model.