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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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Social Listening: Why Does Social Matter?
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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[WEBINAR] Make A Big Splash With Your Small Business
How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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Most Moms Surveyed Say They Would Rather Have Breakfast in Bed on Mother's Day Than Get Dressed Up and Go Out to Brunch
Relaxing in Bed All Day Defines the Dream Mother’s Day Plan for Nearly Two in Five
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[EVENT] ASCO Annual Meeting
Join Ipsos at ASCO’s annual meeting where more than 32,000 oncology professionals from around the world gather to discuss state-of-the-art treatment modalities, new therapies, and ongoing controversies in the field.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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[WEBINAR] Tackle Grocery Disruption with Faster Speed to Insight
Join Ipsos’ Alison Chaltas who will share her thoughts on emerging trends and insights impacting the grocery industry.