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Millennials advocate for gun control, but still enjoy their Second Amendment right
Newsy/Ipsos poll examines views on gun policy and culture
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When Difference Doesn’t Mean Different
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts
Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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Nine in Ten Latin American Immigrants in the U.S. Believe that the American Dream is Achievable
Two Thirds Would Remain in the U.S. if They Could do it all Over Again
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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How social media can help curb loneliness
Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
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The Four Essential Steps for Building a Best-in-Class Customer Experience Culture
At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program.
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[WEBINAR] Driving Business in an Age of Uncertainty
Are you prepared for the ‘new normal’, while our world is being re-shaped by long-term cultural change driven largely by generational replacement?