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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Ipsos Launches Mobile Package Solution Driven by Behavioral Science
Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
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The Yale-Ipsos Think Tank announces new member companies advancing the practical applications of behavioral science
MetLife, Johnson and Johnson, and Royal Bank of Canada Newest Members
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Lowe’s Companies, Inc. To Join Duke-Ipsos Board
Duke-Ipsos Research Center and Think Tank announces Lowe’s as their tenth Board Member
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
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Getting Brand Assets Right
Managing your distinctive assets is a very important element in building strong brands.
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[WEBINAR] 10 Golden Rules of Engagement
Join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items