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[EVENT] ASCO Annual Meeting
Join Ipsos at ASCO’s annual meeting where more than 32,000 oncology professionals from around the world gather to discuss state-of-the-art treatment modalities, new therapies, and ongoing controversies in the field.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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[WEBINAR] Tackle Grocery Disruption with Faster Speed to Insight
Join Ipsos’ Alison Chaltas who will share her thoughts on emerging trends and insights impacting the grocery industry.
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Ipsos Launches Mobile Package Solution Driven by Behavioral Science
Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
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The Yale-Ipsos Think Tank announces new member companies advancing the practical applications of behavioral science
MetLife, Johnson and Johnson, and Royal Bank of Canada Newest Members
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Lowe’s Companies, Inc. To Join Duke-Ipsos Board
Duke-Ipsos Research Center and Think Tank announces Lowe’s as their tenth Board Member
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.