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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.
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Cliff’s Take: The Battle for the Soul of America
Despite Partisan Division, America Agrees on the Importance of This Time
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U.S. consumer sentiment: The summer of 2020 ends just as it started
Consumer confidence index dropped in the past week, but short-term volatility masks remarkable stability
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New Nationwide Study Reveals Top Performing Brands on COVID-19 Safety: Wells Fargo, Panda Express & Whole Foods Lead Industry Verticals
Grocery, Food and Beverage, and Financial Services Top List as Best Industry Adopters of Recommended COVID-19 Precautions
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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U.S. consumer sentiment cools down, returns to “pandemic normal”
Jobs Index 20 points below pre-pandemic levels
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Value Reframing: Igniting your food and beverage brand(s) for growth
View our on demand webinar exploring the varied societal and economic influences impacting the food industry today.
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Consumer confidence rallies to a six-week high
Sentiment about current conditions and investment improves, but Americans anticipate more job losses