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Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
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How Americans feel about the U.S. removal of Maduro
Five charts on how Americans feel about the U.S. removal of Maduro and whether the military operation moved the needle
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Nine trends that explain 2025
As 2025 winds down, Ipsos looks back on what was an eventful year. From the economy to artificial intelligence, here are the big trends that shaped the past year
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Optimism will prevail
Below are five charts on how Americans felt about 2025, America’s predictions for 2026, and Americans’ optimism about their own lives
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Americans resolve to make 2026 better
"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker
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2025 gets the rating it deserves from Americans: Between 6 and 7
On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.
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Why Americans will be happy with their gifts this holiday season
The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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December 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly As Expectations Sub-Index Rebounds