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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Consumers are optimistic about the now, but anxious about the future
Below are five charts on consumer confidence and expectations for the future
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June 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Rebounds Following Three Month Decline
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Healthcare vs Evolution: Can GLP-1s Rewrite Our Evolutionary Story?
GLP-1s are more than just weight loss drugs. They're a chance to rewrite our evolutionary story, to take control of our biology in a way never before possible.
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Does Everything Really Cause Cancer?
How our changing world is impacting our cells, and what it means for all of us.
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Our views on gender are consistent, but are we less willing to talk about it?
By and large, Americans' views on gender haven’t changed in the last two years, according to the Ipsos Consumer Tracker — except when it comes to having conversations about gender equality.
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Despite overall uncertainty, we are somewhat confident in spending
Despite the uncertainty we've seen in various consumer indexes, many Americans remain confident about investing, taking out loans or buying a new home, according to the Ipsos Consumer Tracker.
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Americans think student loans should be prioritized, simplified
58% of Americans with student loan debt say that it makes it hard to pay the bills each month, according to the Ipsos Consumer Tracker.