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Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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ARF OTT 2023
Join Ipsos experts at the Advertising Research Foundation’s OTT 2023 Conference: Navigating the Evolving Media Landscape.
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Our holiday shopping attitudes are quite consistent
Here's how people say they plan to shop this holiday season, according to new data from the Ipsos Consumer Tracker
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Here's what mixed signals in personal debt look like
Americans are carrying more debt, and letting it hang out on our credit cards, but we’re also paying it down, according to new data from the Ipsos Consumer Tracker
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We think entertainment is costing more, and it's impacting behavior
About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.
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Americans still think gas prices are rising (but they’re not)
Most Americans (59%) think gas prices are rising in recent weeks (even though they aren’t), according to the Ipsos Consumer Tracker
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[WEBINAR] Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age cohort's relationship to gaming? As these consumers age up and obtain more discretionary income, what are their spending priorities within the gaming ecosystem?
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Why considering the worst case needs to be part of your planning
In a more contested world, the only certainty is uncertainty. The National Intelligence Council’s Maria Langan-Riekhof discusses why broader definitions of what’s plausible require businesses and governments need to lean into uncertainty.
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How restaurants can adapt to a future in flux
With downtown business districts changing by the day, restaurants and retailers need to adapt to the shifting needs of their patrons, says the National Restaurant Association’s Hudson Riehle.