Why gaming culture needs to evolve for everyone
Teens are a key market for the multibillion-dollar gaming industry — but they have a more negative view on harassment and toxic culture in gaming than older players.
Today, gaming is immensely popular with Americans from all walks of life. Indeed, an Ipsos Generation Lab survey found that 68% of teen gamers view gaming culture as diverse. But 63% of those ages 13 to 17 also agree that it’s toxic, compared with 46% of all respondents. That cohort is more likely to associate gaming culture with negative issues across the board.
Less than 10% of all gamers agree that the industry is proactive on battling these issues. If game designers fail to change this, they risk losing opportunities for growth, says Chris Hoffman, senior vice president in Ipsos’ Media and Entertainment Platforms practice.
“Gaming is about community — and teen gamers hold that community to a higher standard.”
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