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Most parents feel it’s tougher to be a parent now than it was 20 years ago
As summer winds down, we look at people’s experiences and perceptions of parenthood.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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Political divisions are biggest generational threat to American teens
Fewer teens say now is a good time to be growing up than in 2005.
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Americans head into summer confident in their finances as the rally slows
Americans are better able to manage their bills, but uncertainty around back to the office remains. Meanwhile, parents who are hesitant about the vaccine for themselves are still wary of allowing their children to get one, pointing to barriers along the path towards herd immunity.
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How Tech Firms Can Jump Ahead of Competitors in a Hybrid World
Ipsos shares key insights into how your current and prospect employees are feeling, and why technology is at the center of it all.
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America the Uncertain: May Briefing Highlights
Key highlights from May's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
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Americans support peaceful protesters, but not the president
Racism in public health, employment, and policing are coming to a head as protests absorb the country.
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Parenting & TV in the time of Covid: Kids & Family Fast Facts
Revisit our expert panel discussion around how parents are using entertainment content to get through the coronavirus crisis — and implications for media companies and how they can help.