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Are You Really Connecting with the Connected?

Engage: Moms

The Influencer Economy

Engage: Affluent

Unmasking Deeper Insights with Facial Coding

It's often said that the face can reveal what words cannot.

Ipsos Puts Extensive Knowledge of Influencers on Display

New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment

Fourth Annual Shred-It Security Tracker Reveals Declining Priority of Information Security Among American Businesses

New Research Shows Search Ads Drive Brand Awareness

Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.

Ipsos' Client Zillow Takes Home Prestigious Effie Award

Real Estate Marketplace Honored for "Find Your Way Home" Campaign

Ipsos Roars at the Cannes Lions

Ipsos Provides Unique Executive Networking and VIP Experience at the World's Most Anticipated Celebration of Creativity

Ipsos Leaps Ahead With Advanced Implicit Reaction Time (IRT(TM)) Method for Measuring Unconscious Brand Content and Ad Perceptions in Collaboration with NEUROHM

Growth Opportunities In The Growing Leisure Economy

Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.