Search
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New Research Shows Search Ads Drive Brand Awareness
Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.
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Ipsos' Client Zillow Takes Home Prestigious Effie Award
Real Estate Marketplace Honored for "Find Your Way Home" Campaign
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Ipsos Roars at the Cannes Lions
Ipsos Provides Unique Executive Networking and VIP Experience at the World's Most Anticipated Celebration of Creativity
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Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.
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`Go Play!' Takes on New Meaning for Post-Millennials and their Parents
Millennial parents' perceptions of play demonstrate the growing influence of digital technology on all aspects of today's families
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Nearly Nine in Ten Small Business Owners Claim Technology - and Keeping Up with Technology Trends - Is Important to Their Business, Yet Costs to Upgrade Seen as Most Significant Technology Challenge
Costs to Maintain and Upgrade Emerge as the Most Significant Technology Challenge