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Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.
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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Over the Top: How Next Generation Devices Are Showing Us the Future
Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.
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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?
For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?
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Ipsos Healthcare Focused on Innovation and Strength of West Coast Health Companies
Mary Tou Joins Ipsos Healthcare as Senior Vice President on the West Coast
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Isolationism Abounds in Global Community
A High Level Analysis Based on Global Research By Ipsos & the Halifax International Security Forum
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.
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Ipsos and Kraft Enhance, Integrate and Excel at 2013 MRIA Research Awards Gala
Canadian Research Industry Recognizes Research Excellence for Improved Brand Performance