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Eight in ten small businesses say this holiday season is important for their bottom line
The Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index shows wave-over-wave stability
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Post-election, many Americans are surprised by the outcome but trust the results
Post-election FiveThirtyEight/Ipsos poll finds that Republicans are behind Trump and DeSantis for 2024 nominee, while Democrats are fractured.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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[WEBINAR] Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?
Join us to hear our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Majority of Americans continue to support Ukraine, but have mixed views on war outlook
Chicago Council on Global Affairs-Ipsos poll finds majority of Americans support ongoing US Aid to Ukraine, but are split on long term assistance
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Bikes, Trains & Automobiles… What is the new normal in consumer mobility?
Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.