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IIEX Health 2022
Ipsos and Novartis are excited to be presenting at IIEX Health – where industry professionals turn for the future of healthcare and pharma insights.
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Americans worried midterms could bring divided government, gridlock
New Axios/Ipsos poll finds the biggest concern with continued Democratic control is the handling of the economy; concerns about Republicans more mixed
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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Majority (84%) of Americans Concerned About Potential of Recession by Year’s End
Fewer Americans confident in their financial situation compared to last quarter
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Voices of Ukraine: Documenting Life During Wartime
In this first installment of Ipsos’ weekly photo-essay series, Ukrainians from all walks of life share their personal experience of living in the middle of a war.
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Ipsos Core Political : Presidential Approval Tracker (09/28/2022)
Americans’ approval of President Joe Biden’s performance in office is at 41% this week as 31% say the economy is this nation’s most important problem in this week’s Ipsos Core Political.
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Spending
The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
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[WEBINAR] What the Future: Spending
The ways and reasons people spend are shifting as underlying forces from aging to technology to climate reshape budgets to shopping options.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.