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How to measure and optimize tech brands’ marketing efforts in the time of coronavirus
We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.
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U.S. consumer confidence is plummeting
Consumer sentiment just dropped from a near record-high to its lowest level in eight years
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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[WEBINAR] What Sustainability Means to Pack & Product Testing
Join us for a complimentary webinar featuring Ipsos best practices and case studies demonstrating how pack and product testing methods are adapting to the needs of our socially conscious clients and consumers.
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COVID-19 and the Cracks in Trump’s Armor
How the coronavirus could impact Trump’s reelection chances
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538/Ipsos Poll: March 15 Democratic Debate
Report from Ipsos/FiveThirtyEight Pre and Post-Eleventh Democratic Debate Poll
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COVID-19 Impact on Shopping Habits
Top of mind association with COVID-19 are emotionally charged and opinion-driven, prompting behavioral splits around general preparedness and shopping behaviors.
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How your CX data can help you navigate COVID-19 disruption
We share 5 areas where companies can leverage their significant CX investments to help risk mitigation strategies.
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Will Americans See the Impact of the Coronavirus As a Random Act of God or Government Ineffectiveness?
Keep an eye on Trump’s approval ratings
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America's Hidden Common Ground on Creating Good Jobs
Results from a Public Agenda/USA Today/Ipsos Snapshot Poll