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Most people don’t know how tariffs work (and some even admit that)
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.
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[SERIES RECORDING] 2024 KEYS – The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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The Inside Track: 2024 Election Briefings
View our on demand webinar briefing for data and trends transforming the country – and how that will impact the 2024 elections.
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How Americans feel about Trump’s mass deportations
Below are five charts on how Americans feel about immigration and how they might react to mass deportations
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Regardless of partisanship, most say Trump should have to follow the same rules as any other president
Support for mass deportations is high but tenuous, new Syracuse University/Ipsos poll finds
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Ipsos Almanac 2025
Welcome to our annual Ipsos Almanac, as we reflect on the events that shaped 2024 and look ahead to what the next 12 months have in store.
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
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Swing state electorate more Republican than Democratic
Post-election Ipsos swing state polling finds that inflation remains a top worry
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Expectations of the economy in a second Trump presidency
Below are five charts on how the economy influenced Americans’ votes, how Americans feel about the direction of the economy, and how these expectations color their expectations about their economic futures