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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
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[WEBINAR] The Sky Isn’t Falling: Gen Z and Long-Form Streaming
According to the latest Ipsos online community research, Gen Z and Millennials consume a wider breadth of media types and have more subscriptions compared to older consumers.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Diversity in the Creator Economy
Listen in as we share recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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Most aren’t familiar with Tucker Carlson, Don Lemon exits
New Ipsos snap poll finds roughly one in four say each network’s credibility is bolstered by the departures, but most are unsure
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The top three challenges for Design & Make companies are attracting and retaining talent, managing costs, and responding to global volatility and events
Decision makers in industries that design and shape our world report they are finding dynamic ways to transform in the face of an accelerating rate of change in their industries
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Pearson – Google Survey on Workforce in US, UK, India, and Brazil
Ipsos released a four-country survey in partnership with Google and Pearson looking at attitudes on work
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.