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Are the latest AI safeguards enough?
Below are five charts showing where Americans stand when it comes to AI and how they feel about the new commitments AI companies have made
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Reuters/Ipsos Survey: Despite indictments, Trump leads primary field as DeSantis loses support
Most Americans have largely made up their minds about whether the former president is guilty or innocent
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[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, join us for a dynamic roundtable discussion focused on best practices and emerging opportunities for women and minority owned businesses.
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Live demo: Discover dynamic, predictive measures with Ipsos.Digital
Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.
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How AI will transform the patient journey
Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.
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AI’s future will hinge on the tension between wonder and worry
Is AI coming for our jobs or making them easier? The answer will depend on how brands, businesses and policymakers balance wonder and worry, says Ipsos’ Matt Carmichael.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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Why responsible AI will unblock our worries
The future of AI depends on the decisions we make today. Ipsos’ FAST framework can guide brands to make ethical decisions as they develop AI tools, says Lorenzo Larini, CEO of Ipsos North America.
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Why AI ad testing needs a human perspective
Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.