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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey
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The Automation Divide
As automation is taking over tasks that used to be performed by humans across nearly all sectors, Ipsos and the Center for Business Analytics at the University of Virginia’s McIntire School of Commerce found that Americans are divided in their perceptions and expectations about automation.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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[EVENT] The Smart Home and the “Affluencer”
The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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The Ipsos Affluent Intelligence Group Releases Fall 2017 Ipsos Affluent Survey
Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories
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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli
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Technologies That Will Change the World
The latest Ipsos poll on technologies and Tech Elites is now available.
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Most Physicians Wish They Could Spend More Time with Patients & Truly Get to Know Them as People
However, A Majority Admit That They Often Find Themselves Writing Prescriptions or Referring Patients Due to Time Constraints
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[EVENT] Grocerant Summit
Join Ipsos’ Alison Chaltas and Mary Berry who will be presenting ‘Understanding the Shopper’s Path to (Fresh-Prepared) Purchase’ on Day 1 of the conference (3:45pm – 4:15pm).