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  • Society

    Harris has the momentum. The fundamentals say something different

    With the Democratic National Convention being held next week, here are five charts on Harris’ momentum swing and what the fundamentals are saying heading into the final stretch of the 2024 election.

    16 August 2024
  • Society

    August 2024 LSEG/Ipsos Primary Consumer Sentiment Index

    Consumer Confidence Declines Slightly As Sub-Indices Trend In Different Directions

    16 August 2024
  • Society

    Four in five Americans believe it is important for Harris and Trump to debate

    New Syracuse University/Ipsos poll also finds that Walz is seen as helping Harris’ chances at winning, while Vance is seen as hurting Trump’s

    16 August 2024
  • Society

    Groceryshop Conference

    Groceryshop is where the global grocery and CPG ecosystem unites to explore bleeding-edge trends and technologies. Join Ipsos’ Wendy Wallner to hear exclusive new consumer research exploring Sustainability & Shoppers: Closing the Say-Do Gap to Unlock Growth.

    15 August 2024
  • Society

    Sustainable Brands 2024

    Join Ipsos and the SB Community to hear about innovative new solutions and levers for driving sustainable growth.

    14 August 2024
  • Society

    ARF David Ogilvy Awards & Creative Effectiveness 2024

    Join Ipsos experts at the advertising's most anticipated conference and Awards ceremony.

    14 August 2024
  • Society

    Majority of residents in five MENA countries want next U.S. president to reduce conflict, tension in the Middle East

    Most residents across these five countries – including Egypt, Jordan, Lebanon, Saudi Arabia, and the United Arab Emirates – say they are following the current U.S. election closely

    14 August 2024
  • Society

    Synthetic Data: A Guide to Responsible Adoption

    Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.

    14 August 2024
  • Consumer & Shopper

    Bringing Healthcare Segmentations to Life With GenAI-Powered Persona

    Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.

    14 August 2024
  • Society

    People are still interested in learning about generative AI

    While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.

    13 August 2024
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