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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Advertising Week NEW YORK
From inspiring keynotes to insightful panels, this year’s Advertising Week New York line-up offers strategic learnings for those in marketing, advertising, media and tech. It’s simply a must if you’re in this industry!
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Insights Association IDEA Forum
The Insights Association is hosting a half-day virtual IDEA Forum – Developing & Applying AI Inclusively – to explore these critical issues and examine how to bring an inclusive, equitable, and accessible lens to AI deployment in our insights and research practices.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Read more about how building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
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Most Jewish college students have witnessed, experienced antisemitic incidents
New survey of college students shows the majority, both Jewish and not, view antisemitism as a threat to America
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[WEBINAR] What the Future: Cities
Tune in on October 10 for an in-depth look at the future of cities for a discussion of the deeply personal and existential concepts of where we live and where we work.
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Could a summer of extreme weather affect EV acceptance?
Amid concerns over climate change and calls for more electric vehicles, Ipsos looks at where consumers stand on sustainability in the auto world.
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Americans are more comfortable paying their bills, but think high prices are here to stay
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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One in four Americans say climate change will make it harder to live in their area
After a summer of extreme weather, a new USA Today/Ipsos poll finds that most Americans have experienced extreme heat and poor air quality