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The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines
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Insights For Pharma: Helping ‘Challenger’ Brands Win
Discover tips for how a “challenger” brand can make a mark, and ultimately win at launch...
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Nearly two thirds of Americans support the creation of a Memorial for the Global War on Terrorism
New survey shows knowledge gaps on the War on Terror
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Veterans Day observed by a majority of Americans
Strong majorities of Americans say the country should do more to support veterans
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Fewer consumers say they have changed their behavior due to climate concern than did before the pandemic
In-home behaviors top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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Most Americans unfamiliar with newer terms used to describe some racial/ethnic groups
A new Ipsos poll, provided exclusively to the New York Times, examines the public's awareness of, and favorability toward changing vocabulary around race and society
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Americans not yet sold on Build Back Better
New ABC News-Ipsos poll finds Biden’s standing with the Americans public remains weakened