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One big way this holiday shopping season was different
One in three Americans say they spent more than they intended to over the holidays, according to the Ipsos Consumer Tracker.
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Ipsos Data Drops 2026
In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study
Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots
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[WEBINAR] What the Future: Family
Join us on January 22 to hear more about dynamics and implications for businesses across consumer goods, retail, technology and media, healthcare, financial services and caregiving.
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New views on family are changing how Americans shop and celebrate
Shifts in household composition and family structure are reshaping how Americans spend and celebrate the holidays. Ipsos’ Karin O’Neill explains how brands can keep up.
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How business can help families through the looming caregiver crisis
The social, emotional and financial toll of unpaid caregiving weighs on millions of Americans. AARP’s Rita Choula discusses the products, services and policies that could support them.
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AI chatbots steer shoppers to brands. Here’s how to join the conversation
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.