Communities


Product Innovation Publication

Sustainability Now: How Americans Expect Brands to Step Up

Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
Communities Publication

How humor can connect your ads with a Gen Z audience

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
Communities Publication

Laughter is the best medicine

How understanding generational differences in comedic sensibilities can help connect your ads with the right people
Public opinion Publication

How financial companies can build on the trust they gained during the pandemic

We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.
Public Health Publication

Medical Crowdsourcing During Covid-19

Ipsos’ qualitative analysis of G-MED Global Physician Online Community explores what physicians are communicating during Covid-19.
Communities Survey

Cliff's Take: Uncut Gems and Our Social Proximity to Addiction

The unexpectedly brilliant film Uncut Gems shows how addiction affects our social milieu (light spoilers ahead!)
Communities Survey

The Social Contagion Effect of Addiction

Substance use disorders can spread through social osmosis.
Music Survey

Cliff's Take: Country Music and Tribalism

Is Country Music More Unifying than Dividing?
Communities Publication

For the love of money?

Discover four tips for building a successful, vibrant and engaged online community research panel.