Consumer Behavior


Holidays Survey

Here's what Americans actually did during the holidays

One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker

Americans think 2025 will be a pretty flat year

Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
Polling Survey

What's next?

Below are five charts on Americans’ hopes, expectations, and fears for 2025

Our outlook keeps improving

When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
Economy Survey

Most think tariffs will increase prices, but aren’t doing anything about it

86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
Holidays Survey

The holidays are making us happy, joyful and stressed

Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
Polling Survey

Expectations of the economy in a second Trump presidency

Below are five charts on how the economy influenced Americans’ votes, how Americans feel about the direction of the economy, and how these expectations color their expectations about their economic futures
Consumer Behavior Publication

2024 holiday shopping data may signal longer-term shifts in consumer behavior

Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
Consumer Behavior Publication

How to beat the say-do gap with sustainable products and unlock growth

The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.