Consumer Behavior

Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future

Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.

Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.

Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.

How uncertain are Americans? Very, according to the Ipsos Vibe Check.

Americans are most concerned about the collapse of U.S. democracy, while others are worried about economic collapse or World War III, according to new data from the Ipsos Consumer Tracker.

Three in five Americans (61%) think the U.S. is headed for a recession in the next year, and only 24% think the economic news they read is positive, according to new data from the Ipsos Consumer Tracker.

Americans have been giving up a lot over the last few months. But who’s boycotting, and to what extent? Get the answers in this Ipsos Data Drop.