Consumer Behavior


Strong generational differences emerge in our news consumption

Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.

An economic meltdown is the doomsday Americans fear the most. Here’s why

One in five list climate change as the catastrophe they are most worried about, according to new polling from the Ipsos Consumer Tracker. One in four pick World War III. Fully a third say a total economic collapse in the U.S. is what keeps them up at night.

We’re trending more social in our NCAA hoops plans

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker

Whatever the item, people don’t want to pay surge pricing for it

However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker

Hybrid work (and commuting) really seem here to stay

The number of employees who say their employers have set hybrid work guidelines has increased 9 percentage points in the last year, according to new data from the Ipsos Consumer Tracker.

The economics of your wallet are most important to Americans

Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.
Polling Survey

Why are Americans still so pessimistic about the economy?

Below are five charts on the economy, how Americans feel, and what a lagging economy might mean come November

One in five Americans plan to bet on the Super Bowl in 2024

Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker

Why Americans' future economic expectations remain pessimistic

Continually rising prices and lack of trust in government are possibly keeping sentiment down