Consumer Behavior

Who (and what) Americans trust is split along political lines, according to the Ipsos Consumer Tracker: While large majorities tend to believe eyewitness accounts, Republicans are now more likely to believe eyewitnesses than Democrats.

We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.

Fewer employed people say they can always work remotely and more people say they are required to always be at their office, despite the fact that they could do the work from elsewhere vs. a year ago, according to new data from the Ipsos Consumer Tracker

Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.

Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.

Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.

Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker

Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.

Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.