Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
chart showing that 48 percent of americans have started saving more of their income
Consumer Behavior Survey

Half of Americans are saving more for a safety net

34% of Americans say that in the past six months they have postponed or skipped a big-ticket product purchase.
chart showing that 55 percent of Americans are interested in a weight loss medication
Consumer Behavior Survey

Half of Americans would be interested in a weight loss medication

More than half of Americans would be interested in taking a new 'safe and effective' weight loss treatment, according to new data from the Ipsos Consumer Tracker
27 percent of americans are traveling for the holidays in 2023
Consumer Behavior Survey

More Americans plan to travel for the holidays this year

27% of Americans say they plan to travel for Thanksgiving and/or the December holidays, up from 20% last year, according to the Ipsos Consumer Tracker
55 percent of americans are intersted in generative AI
Consumer Behavior Survey

Americans learning AI are mostly teaching themselves

Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker
chart showing that 58 percent of Americans know exactly where they plan to do holiday shopping
Consumer Behavior Survey

Our holiday shopping attitudes are quite consistent

Here's how people say they plan to shop this holiday season, according to new data from the Ipsos Consumer Tracker
chart showing that 53 percent of americans are carrying more of a balance on their credit cards
Financial services Survey

Here's what mixed signals in personal debt look like

Americans are carrying more debt, and letting it hang out on our credit cards, but we’re also paying it down, according to new data from the Ipsos Consumer Tracker
Chart showing that 51 percent of Americans who believe ticket prices for entertainment are higher say they’re going to fewer events
Consumer Behavior Survey

We think entertainment is costing more, and it's impacting behavior

About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.
chart showing that three in five Americans believe gas prices are rising
Consumer Behavior Survey

Americans still think gas prices are rising (but they’re not)

Most Americans (59%) think gas prices are rising in recent weeks (even though they aren’t), according to the Ipsos Consumer Tracker
chart showing only 6 percent of men think about the ROman Empire often
Consumer Behavior Survey

Here’s how many guys really think about the Roman Empire

Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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