Consumer Behavior


Politics Survey

Has election season affected Americans' finances? What they say depends on their party

Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.

Many report economic anxiety and spending shifts during election season

In an election this close, there’s bound to be a lot of anxiety. The latest round of the Ipsos Consumer Tracker looks at how that's impacting Americans' spending.
Politics Survey

The shifting political landscape of what we trust

Who (and what) Americans trust is split along political lines, according to the Ipsos Consumer Tracker: While large majorities tend to believe eyewitness accounts, Republicans are now more likely to believe eyewitnesses than Democrats.

People with higher incomes have more expectation of generational wealth

We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.

Fewer Americans say they have flexibility in where they work

Fewer employed people say they can always work remotely and more people say they are required to always be at their office, despite the fact that they could do the work from elsewhere vs. a year ago, according to new data from the Ipsos Consumer Tracker

When it comes to retirement, people are dreaming small

Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.

Have shortages conditioned us to pay more for groceries?

Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.

Why America's childless cat ladies are more than just Taylor Swift

Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.

Here’s how people are spending their grocery dollars

Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker