Consumer Behavior

Ipsos Consumer Tracker
Consumer Behavior Survey

Ipsos Consumer Tracker

Majority of Americans believe the government should restrict ultra-processed foods
Chart showing that 51 percent of men believe feminism has unfairly disadvantaged them in dating and relationships
Gender Survey

Only half of men think feminism benefits both sexes

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
Americans sour on the economy
Polling Survey

Americans sour on the economy

Below are five charts on where Americans stand on their finances
Image showing that 15 percent of Americans plan to watch the Super Bowl at a party with friends
Consumer Behavior Survey

Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
Chart showing that 21 percent of Americans who plan to go out on a date on Valentine’s Day
Consumer Behavior Survey

America’s love for Valentine’s Day is unbending

Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
Chart showing that 38 percent of Americans believe that climate change will have positive effects as well as negative ones
Consumer Behavior Survey

We know climate change is a thing, but some of us think it’s a good thing?

Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
Chart showing that 47 percent of Americans say there aren’t enough homes on the market where they live, up five points from just three months ago
Consumer Behavior Survey

The housing market is crunched, and Americans are feeling it

The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
Chart showing that 63 percent of Americans say they expect to use AI tools more in the future
Consumer Behavior Survey

Americans still have a complicated relationship with AI

Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
A majority of Americans (66%) still think tariffs will raise the cost of the goods they buy, according to new data from the Ipsos Consumer Tracker
Economy Survey

Americans are bracing for tariffs. Here’s what businesses need to know.

Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
Chart showing that one in three Americans are cutting back on streaming services
Consumer Behavior Survey

New signs show Americans are worried about budgets

There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
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