Consumer Behavior

Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker

Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker

Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker

Below are five charts on where Americans stand on their finances

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker

Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker

Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker

The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker