Consumer Behavior

Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.

Reuters/Ipsos data on buying American products.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

Join Ipsos’ expert in behavioral economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on program designed for senior executives wanting a solid grounding in behavioral economics framework that produces results.

What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research? What role can Behavioral Science play in better understanding emotional dimensions of customer decisions? How can Behavioral Science help you translate research insights into outstanding customer experience strategies and tactics?

On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.

A Majority Believe Receiving a Large Medical Bill that they Can’t Afford is Just as Bad as Being
Diagnosed with a Serious Illness

However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.

Understand the dynamics involved along people’s journey, in order to optimize a brand’s touchpoints strategy: in other words, what media for what function and when.