Consumer Behavior


More workers are back in the office, at least sometimes

The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker

Are electronics the new luxury?

The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker

Most Americans aren't seeing positive news about the economy

Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker

Affluent Americans more likely to have increased their net worth this year

Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker
Polling Survey

Americans never forgot about inflation

Below are five charts on where Americans stand on inflation

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

People still largely prefer humans to create content, not AI

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.

Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase

Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.