Consumer Behavior

Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker

Below are five charts on where Americans stand on inflation

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.

Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.

Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.

Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.

Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker