Digital

This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention

Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.

Join Ipsos’ Kate Hensler who will be participating in a panel discussion about future trends in consumer behavior impacted by Millennial and Gen Zs.

Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.

Findings of Ipsos/Google Advertising Attention Research Experiment

Join Ipsos at The Computer-Assisted Reporting Conference for the very latest in technological advances and data-driven tools journalists need to dig deeper into stories and give readers, viewers and their online audience the information they're demanding.

Ipsos’ Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.