Digital

Join Ipsos’ Kate Hensler who will be participating in a panel discussion about future trends in consumer behavior impacted by Millennial and Gen Zs.

Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.

Findings of Ipsos/Google Advertising Attention Research Experiment

Join Ipsos at The Computer-Assisted Reporting Conference for the very latest in technological advances and data-driven tools journalists need to dig deeper into stories and give readers, viewers and their online audience the information they're demanding.

Ipsos’ Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.

Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.

Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.