Economy

The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker

Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker

Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker

Consumer Confidence Stable For Second Consecutive Month

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.

Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.

Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.