Economy

Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.

There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker

Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker

Google commissioned Ipsos to conduct a second survey among the public in 21 countries on experiences with and future expectations of artificial intelligence (AI).

Consumer Confidence Falls Sharply To Begin 2025

The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2024 is down slightly from Q3 2024

As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.

86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker

Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.