Economy


Gender Survey

Only half of men think feminism benefits both sexes

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
Polling Survey

Americans sour on the economy

Below are five charts on where Americans stand on their finances
Politics Survey

Most did what they told us they would when it came to watching the Super Bowl

According to the Ipsos Consumer Tracker, a majority of Americans watched Super Bowl LIX — but only a few watched with friends or at a bar or restauraunt.
Politics Survey

'Buying American' remains popular, but Democratic support wavers

On the surface, consumer attitudes on buying American have remained steady — but the split between Republicans and Democrats has widened, according to the Ipsos Consumer Tracker.
Politics Survey

Are people feeling tariff price increases already?

An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
Economy Survey

February 2025 LSEG/Ipsos Primary Consumer Sentiment Index

Consumer Confidence Up Slightly Following Last Month’s Sharp Decline
Politics Survey

Reuters / Ipsos Trump Inauguration Survey

Just under half of Americans approve of Trump's performance as president.
Economy Survey

Americans are bracing for tariffs. Here’s what businesses need to know.

Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.

New signs show Americans are worried about budgets

There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker