In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.
With defense technology advancing rapidly, policies need to catch up and decision-makers need more education to take advantage of the technology, says Jake Sotiriadis, director of the Center for Futures Intelligence at National Intelligence University.
With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.
America faces a number of political and economic challenges at home and abroad — but political division is one of the most urgent threats we face, says U.S. Rep. Elissa Slotkin. She explores what that signals for defense and business.
In a more contested world, the only certainty is uncertainty. The National Intelligence Council’s Maria Langan-Riekhof discusses why broader definitions of what’s plausible require businesses and governments need to lean into uncertainty.
Imagine it’s 2034 and the world is more fragmented than it’s been in generations. AI-driven cyberattacks, disinformation, nationalism and polarization drive wedges between friends and enemies alike. How do you do business in that world? How do consumers react?
Defense is about managing risk in an uncertain world. This issue deals with topics about the future of conflict — geopolitics, cyberattacks, disinformation, climate change, polarization, staffing and training and supply chain continuity — that are on the minds of the situation room and the board room.
Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.
The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.
The future of how people work depends on whether employers mandate return to office or keep hybrid work arrangements. In both cases, HP’s Martin Schwarz thinks the companies (and cities) that are ready either way will perform the best.
