Foresight

When thinking about the future, marketers will need ongoing research to understand generational shifts on gender views, says Ipsos’ Matt Carmichael.

New research shows that careful brand messaging can broaden perspectives on gender issues. Ipsos’ Luke Nowlan explains what marketers can learn from this.

Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.

In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.

The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.

Many men feel progress on gender equality has gone too far. Brands and business need to help men see how it helps them, too, says Ipsos’ Mallory Newall.

Join us as we discuss the future of gender and what it means for brands, businesses, and all of us as individuals.

Listen in as we explore the future of farming and what it means for a wide range of products, services and the sectors that produce them, from tech to restaurants and CPG to auto and air travel.

Here’s how brands and businesses can use innovation, technology and ingenuity to meet the growing global demand for healthy and sustainable nutrition in a changing world.