Foresight

Whatever your business is, the future of farming will impact it. In his introduction, What the Future editor Matt Carmichael talks with investor Kevin Van Trump about the forces that will determine this future.

In order to feed people, farmers and food producers need water. Pilar Cruz, chief sustainability officer at Cargill, explains why conserving and restoring water is a team effort across the supply chain with companies, governments and NGOs working together.

Rahul Ray, senior director and investment lead at Tyson Ventures, explains how brands can leverage innovation to produce high-quality food sustainably, affordably, and efficiently.

Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.

Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.

Many of our products and resources start with farmers. Montana farmer Dale Hanson discusses the challenges they’re facing, which could ultimately affect brands and consumers.

Tune in on May 11 as we explore the future of farming and what it means not only for your grocery list, but for a wide range of products, services and the sectors that produce them, from tech to restaurants and CPG to auto and air travel.

With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.

How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.