How better customer experience can support stressed caregivers
With easier and more accessible customer experiences, brands can offset the stress of modern motherhood, says Ipsos’ Sarah Morrow.
While women continue to drive for equality in the work world, moms shoulder a disproportionate amount of household tasks, like shopping.
Some problems for moms that complicate shopping are non-standard work schedules, parental stress and a lack of helping hands. Retailers are overlooking this important customer when collecting customer feedback. By prioritizing busy caregivers, retailers can get a better return on their customer experience investment (ROCXI), says Sarah Morrow, a director in Ipsos’ Customer Experience practice.
“Women have unique and evolving needs when shopping, so creating distraction-free and accessible shopping is increasingly important.”
|
← Read previous |
Read next → |
