Marketing


Marketing Publication

Winning with Millennials

Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.
Marketing Publication

Dr. Google's Role in Pre-Diagnosis Through Treatment

Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
Marketing Publication

Passionate Product Testing: FAST, Simple & Smart

At Ipsos, our goal is quite simple: we want to engage early in the product development process. And we do this by partnering with R&D, Sensory, and Insights Teams to design the most efficient & actionable research, helping you get to market sooner.
Marketing Publication

Meet Today's Millennials, Moms & New Retirees

Millennials are the social and always-connected generation.
Marketing Publication

Facial Coding Demonstration

Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.
Marketing Publication

Understanding Healthcare Stakeholder Influence

An Application of Multi-Agent Interaction Modeling
Marketing Publication

Behavioral Economics and Our Brain's Predisposition Towards the Negative

Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.
Marketing Publication

Gaming with Millennials Fact Sheet

The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.
Marketing Publication

Collaborate With Consumers, Earlier and Faster

Innovate In The Real World