Marketing


Marketing Publication

Six Ways To Innovate Your Innovation Process

By Lisa Lanier
Marketing Publication

Avoiding The Red Card: A Seminar Series Hosted in June 2014

View recorded presentations on a variety of high-scoring approaches to help marketers refine their strategies.
Marketing Publication

Winning with Millennials

Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.
Marketing Publication

Dr. Google's Role in Pre-Diagnosis Through Treatment

Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
Marketing Publication

Passionate Product Testing: FAST, Simple & Smart

At Ipsos, our goal is quite simple: we want to engage early in the product development process. And we do this by partnering with R&D, Sensory, and Insights Teams to design the most efficient & actionable research, helping you get to market sooner.
Marketing Publication

Meet Today's Millennials, Moms & New Retirees

Millennials are the social and always-connected generation.
Marketing Publication

Facial Coding Demonstration

Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.
Marketing Publication

Understanding Healthcare Stakeholder Influence

An Application of Multi-Agent Interaction Modeling
Marketing Publication

Behavioral Economics and Our Brain's Predisposition Towards the Negative

Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.