Marketing

Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.

03.19.26

Media Measurement Event

ARF AUDIENCExSCIENCE 2026

Join Ipsos at ARF’s annual AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement.

02.17.26

Product Publication

Lead with confidence, with Ipsos by your side.

Product teams are drowning in data. Policy teams are under more pressure than ever to earn trust. Marketing teams are under pressure to deliver business growth.

02.02.26

Marketing Publication

Marketing leaders need to deliver big. The right partner can help.

You and your company have access to more tools than ever before, many powered by AI, yet decisions feel harder to make, with stakes that grow bigger daily.

02.01.26

Marketing Event

IAB: Audio’s Role Across Culture, Connection, and Marketing Impact

Join Ipsos’ Jamie Stenziano at the 2026 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.

01.27.26

Brands Publication

Generational Marketing: Breaking free from stereotypes

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.

03.13.25

Marketing Publication

From Analytics to Action: How Nationwide Transformed Marketing Measurement

Revisit our on-demand webinar for an insider's look at Nationwide's marketing measurement transformation.

03.06.25

Marketing Publication

Avoiding the Activist Trap in ESG Marketing

Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.

02.28.25