Media Measurement

ARF AUDIENCExSCIENCE 2026
Media Measurement Event

ARF AUDIENCExSCIENCE 2026

Join Ipsos at ARF’s annual AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement.
Media Measurement Survey

Attached at the Hip: Global Citizens Admit Their Technological Priorities

Computers Trump Cell Phones, TV Wins Over Social Networking... Two in Ten (22%) Would Give Up Sex Instead of Giving Up Their Mobile Phones, If They Had to Choose
Media Measurement Survey

Ipsos MediaCT, Innerscope Research Announce Next Generation of TV Program Testing

Media Measurement Survey

Hispanics Much More Optimistic than the Rest of the Population

Media Measurement Survey

New SVP to Strengthen Ipsos MediaCT's TV and Sports Entertainment Expertise

TV and Sports Research Expert Ken Colen Named in Senior Role with Media Research Team
Media Measurement Survey

Shoppers Flock to Web, Mobile Devices to Hunt Down Holiday Bargains

Shoppers Want Deals and Are Using Technology and Media to Find the Best Bargain
Media Measurement Survey

Brands Increase Recall with TV/Digital Mix

Study by Google and Ipsos Shows the Power of Mixing Medias
Media Measurement Survey

The American Business Elite Want Digital and Traditional Media

Media Measurement Survey

Ipsos Recasts Spergel to a Starring Role in Television Research

Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT
Media Measurement Survey

McLaren to Orchestrate Syndicated Product Development at Ipsos

Mark McLaren Joins Ipsos OTX MediaCT's Syndicated Services Team as Vice President
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