Media


Society Survey

Americans don’t think companies followed through on their racial justice platitudes

It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
Media Event

[RECORDING] Quirk’s Virtual Global Event: Global Perspectives

Join us to hear how technology innovation, simplicity, speed and expertise are the essential building blocks of successful market research projects.
Media Survey

Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement

The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
Politics Survey

Conservative media consumers run the opinion gamut. How is conservative media responding?

Fox viewers believe QAnon conspiracy theories and the fact that Joe Biden legitimately won the election in equal parts.
Media Survey

Majority support social media platforms suspending or deleting President Trump’s accounts

Half believe tech companies have too much influence over elected officials
Coronavirus Survey

How public belief in COVID conspiracy theories and misinformation evolved in 2020

Many still believe that the coronavirus was developed in a laboratory in China.
Polling Survey

More than 1 in 3 Americans believe a ‘deep state’ is working to undermine Trump

NPR/Ipsos poll finds widespread concerns about the spread of false information, despite some believing in COVID-19 and QAnon-related conspiracies
Media Survey

Post-election, patterns of news consumption look different

FOX News viewership is down, “none” is up.
Media Publication

Media in this Brave (New) World: Vaccine or Not

Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?