Neurosciences


Neurosciences Publication

Flower Power!

In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
Consumer Behavior Publication

Shake Things Up With Behavioral Science

View this on demand webinar for tips and techniques to help influence consumers’ automatic behavior.
Neurosciences Publication

Ipsos Neuro Take on the Super Bowl LII Ads

What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?

[EVENT] IIeX Behavior

To better understand, measure, and predict consumer behavior, the world’s biggest, most successful brands are turning to the behavioral sciences and nonconscious measurement tools — and seeing results.

[EVENT] The Quirk’s Event: Moving Beyond Talk

On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
Consumer Behavior Publication

Breaking Up Is Hard To Do: Behavioral Economics and New Product Success

Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.
Shopper Publication

Evolving Shopper Experiences for the Modern Man

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
Neurosciences Publication

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.