Neurosciences

In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.

View this on demand webinar for tips and techniques to help influence consumers’ automatic behavior.

What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?

To better understand, measure, and predict consumer behavior, the world’s biggest, most successful brands are turning to the behavioral sciences and nonconscious measurement tools — and seeing results.

On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.