Public opinion

The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.

Fans Agree with BCS; Top Four Teams Mirror BCS Standings

Results for Top Team Mirror AP and USA Today Poll