Public opinion

Ipsos Consumer Tracker
Consumer Behavior Survey

Ipsos Consumer Tracker

Most Americans believe a recession is coming in the next year
Politics Survey

Power Your Ads With Brand Link

Politics Survey

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Text Messaging and Email Dominate Wireless Internet Access
Politics Survey

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand
Politics Survey

Sitting in the Director's Chair for New Product Launches

The Good Fortune of Not Being in the Movie Business
Politics Survey

High Attention Processing: The Real Power of Advertising

Politics Survey

AP/Ipsos Poll: Fears Of Another Terror Attack Remain Real; Especially In New York, Washington

Politics Survey

AP/Ipsos Poll: A Year After Katrina, Most Don't Believe The Nation Is Ready For Another Major Disaster

Politics Survey

Vast Majority Of Mississippi And Louisiana Homeowners Satisfied With Their Insurance Companies In Wake Of Hurricane Katrina

Politics Survey

Emotion and Engagement, Brand Equity, and Persuasion

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