Public opinion

Ipsos Consumer Tracker
Consumer Behavior Survey

Ipsos Consumer Tracker

Tariffs' impact is being felt by more Americans than ever
Politics Survey

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand
Politics Survey

Sitting in the Director's Chair for New Product Launches

The Good Fortune of Not Being in the Movie Business
Politics Survey

High Attention Processing: The Real Power of Advertising

Politics Survey

AP/Ipsos Poll: Fears Of Another Terror Attack Remain Real; Especially In New York, Washington

Politics Survey

AP/Ipsos Poll: A Year After Katrina, Most Don't Believe The Nation Is Ready For Another Major Disaster

Politics Survey

Vast Majority Of Mississippi And Louisiana Homeowners Satisfied With Their Insurance Companies In Wake Of Hurricane Katrina

Politics Survey

Emotion and Engagement, Brand Equity, and Persuasion

Politics Survey

AP/Ipsos Poll: Improved Attitudes Toward Immigrants In U.S., Europe; Europeans Remain More Skeptical Than Americans

Politics Survey

Online Research: Gearing up a New Vision

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