Society

Social shifts, new technologies and changing values are revolutionizing the ways people shop. How will the brands, independent retailers, and superstores that sell to them earn their business?

Ipsos in partnership with RTL Ad Alliance will host a series of essential conversations with top brands at our central beach venue discussing best-in-class marketing strategies and campaigns.

No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.

In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.

The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.

Ipsos is delighted to be taking part in this year’s Quant UX Con featuring more than 100 presentations, workshops, and career sessions.

Join us at Behavioral Decision Research in Management (BDRM).

New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.