Society


Society Publication

Beyond omnichannel retail to convergent commerce

Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Society Webinar

[WEBINAR] How to predict, measure and optimize the success of your brand

In this session, WSJ Bestselling author and UCLA adjunct Emmanuel Probst will share the key learning outcomes form his new book Assemblage – The Art and Science of Brand Transformation.
Society Publication

Ipsos Update – May 2023

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Society Webinar

[WEBINAR] Trust & Effectiveness in Public Health Communications

Federal agencies keep America running. Whether researching and communicating about public health, serving Veterans, or ensuring the transportation infrastructure underpinning our economy is working, their jobs have great significance.
Society Survey

Clifford Young, President of Ipsos U.S. Public Affairs, joins the Ad Council’s Board of Directors

Clifford Young, President of Ipsos Public Affairs in the U.S., has been elected to the Ad Council’s Board of Directors
Society Survey

Reuters/Ipsos Poll: Americans say DeSantis is punishing Disney for free speech

Survey also finds that Republicans disagree, say DeSantis is rightfully rolling back special treatment
Society Survey

Researchers at Ipsos, the University of Chicago, and University of Michigan present new analysis on the lifesaving impact of public safety early warning systems in Ukraine

Public safety alerts have saved countless lives in Ukraine — but lose effectiveness over time, according to new study
Society Publication

Navigating Social Issues: When and how to speak out

Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
Society Publication

Why government decision-makers can’t ignore the public’s trust

Americans have been losing trust in the government for at least 50 years. Here’s what to know about communicating with the public in this environment.