Trends & Prospective


Marketing Publication

8 Consumer Trends for 2015

The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.

Americans More Concerned Than Ever with Cloud Security

52% View Cyber-Terrorism as a Threat

More than Half of Adults Set a Budget on Holiday Shopping

A Majority Plan to Spend $400 or Less on Gifts this Holiday Season

Affluent Population Expands in Size, Spending Power & Marketplace Importance

Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending

Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos

Families Reach into Pockets to Cover More than 40 Percent of College Costs; Borrowing at Lowest Level in Five Years

Study Shows 30 Percent of Students Are the First in Their Family to Attend College, Explores Motivations and Values of Families Paying for College