Trends & Prospective


Social Media Publication

What's Driving Consumer Conversations Online?

Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.
Trends & Prospective Publication

Google Celebrates Commitment to Hispanic Market

MediaPost Engage Hispanics Blog, April 9, 2015 — This article features new research from Ipsos and Google on ‘the role of culture and language online.’
Trends & Prospective Publication

FYI: The Current Forecast for Cloud Computing

We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.
Trends & Prospective Publication

Getting More Mileage With Auto Marketing

Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.