Trends & Prospective


As Father's Day Approaches, Dads of Young Children Say They do Their Fair Share of Chores - Including Changing Diapers - But Moms Aren't so Sure

Majority (61%) of Dads Don't Want a Pass Changing Diapers on Father's Day so they can Prove What Great Fathers They Are

Nearly 75 Percent of Online Shoppers Don't Regularly Look for Online Coupons or Deals before Making Purchases

Even Frequent Online Shoppers are Not Regularly Taking Advantage of Online Coupons or Deals

The World's Most Satisfied Local Communities

Ipsos Social Research Institute Measures 23 Countries and finds Netherlands (85%), Canada (83%), Australia (82%), India (76%), Germany (74%) and US (73%) on Top
South Korea (34%), Hungary (45%), Japan (46%), China (48%) and Russia (49%) on Bottom

Engaging CPG Consumers in the Digital Space

Consumers Obtain Information from Websites, but Express Themselves on Facebook

Poor Time Management and Gossip Top the List of Workplace Pet Peeves

Less Than a Third Deal with Their Pet Peeves by Talking Directly to the Person Involved

Nearly One Half (46%) of Young American Children Most Often Read a Bedtime Story before Going to Bed

Despite Many Parents Believing a Good Night's Sleep Key to Performance in School, Three in ten (27%) Children Aged 7 or Younger now have a TV in their Bedroom,
And These Children Are More Likely to Stay Up Later